Insights

Appointments / 19 November 2021

Crestbridge appoints new Director, Head of Funds – UK

Crestbridge appoints new Director, Head of Funds – UK

Crestbridge has appointed Cheryl Bai as Director, Head of Funds UK, as part of its strategic commitment to future growth and continued service excellence.

In her new role, Cheryl will lead the UK Funds team and contribute to the evolution and growth of Crestbridge’s UK private equity and real estate fund services proposition. Cheryl will help continue to drive Crestbridge’s growth in the private equity, venture capital, private debt and real assets space in which Crestbridge specialises. 

Cheryl has significant experience supporting complex fund structures across asset classes and domiciles. Her experience also includes client relationship management, building service teams capable of high-quality delivery and specialist expertise in both financial and investor reporting. 

Prior to joining Crestbridge Cheryl worked for a well-known financial service company, where she was responsible for leading a large client services team in multiple jurisdictions and servicing an extensive portfolio of private equity clients. Prior to this she also worked for a leading fund administrator where again she managed large teams and focused on delivering outstanding client service. 

Cheryl holds a BSc in Economic Statistics, a MSc in International Economics, a BSc in Applied Accounting and an ACCA Fellowship

Crestbridge Group Head of Private Equity, Alex Di Santo commented: 

“Through her work with some of the world’s largest private equity and real estate fund managers Cheryl brings exceptional industry experience and it’s a pleasure to welcome her to the Crestbridge team. With a career background focused heavily on client experience her appointment is further evidence of Crestbridge’s continued commitment to delivering the highest levels of client service and building long-term relationships. Cheryl’s experience will help ensure we continue to keep pace with our clients’ evolving needs, as we continue to grow alongside them.” 

Welcome to Crestbridge Cheryl!